What if the next big opportunity for creators isn’t on YouTube, TikTok, or Instagram—but on-chain?
In this episode of The Business of Creators, host Ian Shepherd is joined by Harry Horsfall, the founder and CEO of Flight3, a pioneering Web3-native marketing agency helping brands and creators bridge the gap between blockchain technology and real-world community building. Harry has spent over a decade at the forefront of the crypto and Web3 space, working with companies like Coinbase, Google, and Manchester United, and launching Zebu Live, the UK’s largest Web3 conference.
With boundless energy and crystal-clear explanations, Harry unpacks how Web3 is reshaping the creator economy, offering creators new ways to monetize, connect with superfans, and take back control of their data, identity, and income.
This episode is a must-listen for anyone building a creator business or looking to stay ahead of the next major shift in digital media.
🎧 What We Cover:
- What is Web3, really?
Harry breaks down the evolution from Web1 (read) to Web2 (read & write) to Web3 (read, write & own), and why this matters for creators tired of playing by platform rules. - The future of creator monetization
From token-gated communities to NFTs as access passes, Harry shares how creators can build deeper, more valuable relationships with their fans—and get paid for it. - Real-world examples of Web3 in action
Hear how Manchester United used NFTs to engage a global fanbase, and how Coinbase is educating governments on crypto through its Stand With Crypto initiative. - The state of Web3 regulation in the UK
Why regulatory clarity is essential for innovation—and what the UK can learn from crypto-friendly markets like Dubai and Switzerland. - The importance of user experience and education
Harry explains why creators don’t need to know how blockchain works, just why it matters—and what needs to happen before Web3 goes truly mainstream. - Inside Zebu Live
Harry recaps the highlights of his 4,000-person London conference bringing together Web3 builders, brands, policymakers, and creators. - What’s next in Web3: Bitcoin DeFi, real-world assets, and on-chain identity
Harry shares his predictions for the next wave of blockchain-powered innovation—from owning your house on the blockchain to earning royalties from on-chain IP.
💡 What You’ll Learn:
Whether you’re a YouTuber, podcaster, musician, newsletter writer, or creator-led brand, this episode will give you a clear, jargon-free roadmap of how Web3 technologies like crypto, NFTs, and blockchain could unlock:
- New revenue streams outside traditional platforms
- Stronger fan relationships built on direct ownership and community
- Long-term ownership of your content and audience
As Harry puts it:
“So many people say to me, ‘I’m too late. I missed it.’ What they don’t understand is—we’ve just started.”
