In this conversation, Dutch YouTube creator Jordi van den Bussche shares his insights on the creative economy, mental health, and the future of virtual influencers.
Jordi has been creating YouTube videos for over 10 years and has amassed over 20 million subscribers. He has also founded several businesses, including a virtual influencer agency.
In the conversation, Jordi discusses the challenges of being a full-time creator, including the need to constantly produce new content and the pressure to maintain a high level of engagement. He also talks about the importance of diversifying revenue streams and taking care of one’s mental health.
One of the most interesting parts of the conversation is Jordi’s thoughts on the future of virtual influencers. He believes that virtual influencers have the potential to revolutionize the creative economy, as they can be used to create content that is more consistent, engaging, and cost-effective than content created by human influencers.
Jordi also discusses some of the ethical challenges associated with virtual influencers, such as the potential for them to be used to spread misinformation or to exploit young people. However, he believes that the benefits of virtual influencers outweigh the risks, and that they have the potential to make the creative economy more accessible and inclusive.
Here are some key takeaways from the conversation:
- Creators need to be constantly innovating and adapting to new trends in order to stay ahead of the curve.
- It is important to diversify revenue streams to reduce risk and ensure financial stability.
- Mental health is essential for creators to maintain their productivity and creativity.
- Virtual influencers have the potential to revolutionize the creative economy.
