In the latest episode of The Business of Creators, we dive into the future of the creator economy — or more specifically, what Kyle Scott calls the Expert Economy. If you’re a creator, consultant, coach, doctor, or any kind of subject-matter expert wondering how to actually build a business from your knowledge, this episode is a must-listen.

Who Is Kyle Scott?

Kyle is the GM of High Growth Creators at Thinkific, where he helps top-tier experts and educators build thriving digital businesses. Before that, he cut his teeth at NBC News, spent time rethinking media culture from the inside, and later built a multi-million dollar online education business with Bravo star and real estate mogul Ryan Serhant.

He’s worked across media, content, sales, and education—and now, he’s helping the world’s top experts scale online.

What We Talked About

This conversation goes deep. Kyle breaks down what the Expert Economy is, why it’s different from the traditional creator economy, and how you can monetize your expertise more sustainably — beyond brand deals and AdSense.

Here are just a few of the topics we explored:

  • 🔑 The death of the gatekeeper — Why anyone with true expertise can now build distribution and monetization channels directly.
  • 🤖 How AI is making real expertise more valuable — You can’t fake time in the game. In a world full of generated noise, nuance wins.
  • 🚀 Personal brand is now table stakes — Whether you’re a solopreneur or a W-2 employee, branding yourself online is no longer optional.
  • 💸 Digital monetization is plug-and-play — With platforms like Thinkific, you can make money from your knowledge in a day.
  • 🩺 Surprising success stories — Like a Harvard-trained spine surgeon using Instagram to grow his private practice.

Big Takeaways

If you’re sitting on years of experience — whether as a lawyer, coach, accountant, fitness trainer, or creator — here’s what Kyle wants you to know:

1. You’re already an expert. Start acting like one.

Imposter syndrome is real. But if you know more than someone else, you can teach them. “To a kindergartner, a fifth grader is king,” says Kyle.

2. Don’t sell knowledge. Sell transformation.

People don’t want more information. They want outcomes. Figure out how your expertise creates real change in someone’s life — more money, less pain, better results — and build your offer around that.

3. Price is a signal of value.

Underpricing devalues your offer. Kyle shares the pricing structure that helped generate $500K in 2 weeks when launching the Serhant course: always start with a high, medium, and low tier to frame the value.

4. Know your LTV to CAC.

Creators need to think like business owners. If you’re running paid ads, keep a tight handle on your customer acquisition cost and lifetime value. As Kyle says, “Price only matters in the absence of value.”

5. AI is your co-founder, not your competition.

From writing course outlines to generating content ideas and automating operations, AI is lowering the barrier to entry for everyone. Kyle recommends tools like Claude for writing, and Thinkific’s own AI to launch fast.

Why This Episode Matters

This episode isn’t just another pep talk — it’s a blueprint. Kyle lays out a real path to building a sustainable online business based on what you know, not just who follows you. It’s a message that resonates across creators, professionals, and entrepreneurs alike.

Whether you’re a high-growth YouTuber or a yoga teacher thinking about launching your first course, this conversation gives you the tools — and the confidence — to get started.