The future of the creator economy in 2023 is looking bright, with new technologies and platforms emerging to help creators reach wider audiences and monetize their work.
In a recent interview with the Business of Creators podcast, Sasha Kaletsky, founding partner of Creator Ventures, discussed the trends he’s seeing in the creator economy and what it means for creators in the years to come.
One of the most significant trends Kaletsky sees is the shift from follower platforms to content platforms. In the past, creators relied on social media platforms like YouTube and TikTok to build large followings. But as these platforms have become more crowded, creators are increasingly looking for ways to reach audiences on their own terms.
“We’re seeing a lot of creators moving away from these follower platforms and building their own communities on their own websites or platforms,” Kaletsky said. “This gives them more control over their content and their audience, and it also allows them to monetize their work in more direct ways.”
Another trend Kaletsky sees is the rise of creator tools and platforms that make it easier for creators to produce high-quality content. In the past, creators had to invest in expensive equipment and software to produce professional-looking videos or podcasts. But today, there are a number of affordable tools and platforms that make it possible for anyone to create great content.
“This is really democratizing the creator economy,” Kaletsky said. “It’s making it possible for anyone with a good idea and a smartphone to become a creator.”
As the creator economy continues to grow, Kaletsky believes we’ll see even more innovation in the years to come. He’s excited to see how new technologies and platforms will help creators reach new audiences and monetize their work in new ways.
“The creator economy is still in its early stages,” Kaletsky said. “There’s so much potential for growth and innovation in the years to come.”
