In the first episode of 2024 Ian speaks with Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck. In this podcast Lindsey explains his five key thoughts for the year ahead:
- Social media is expanding beyond mobile devices: Social media content is being displayed on various platforms, including TVs, connected devices, and even billboards. Platforms like TikTok are creating tools to help businesses use short-form video content for advertising.
- AI is playing a bigger role: AI tools are being used by both creators and brands. For creators, AI can help with tasks like content creation and editing, and for brands, AI can help with tasks like content analysis and influencer selection.
- Regulations are evolving: Regulatory bodies are updating guidelines for influencer marketing, and creators need to stay up-to-date on these changes to avoid legal trouble.
- Influencer marketing is still evolving: While some people believe influencer marketing is saturated, the industry is still evolving and there are new opportunities emerging, such as the use of micro-influencers and virtual influencers.
- B2B influencer marketing is growing: LinkedIn is becoming a popular platform for B2B influencer marketing, as creators on this platform are building large audiences and brands are looking for ways to reach them
