The Creator Economy is booming, and independent content creators are more in demand than ever. If you’re an aspiring creator, you may be wondering how to build a production team to help you take your content to the next level.
In a recent episode of the Business of Creators podcast Ian spoke with Jackson Williams, who is leading Creator Partnerships at Stir and he shared some tips on the most important things to consider:
- Start small. Don’t feel like you need to hire a full production team right away. Start by finding one or two reliable collaborators who can help you with the basics, such as editing, filming, and graphic design.
- Be clear about your goals. What kind of content do you want to create? What are your budget constraints? Once you know what you’re working towards, you can start to find collaborators who share your vision.
- Build relationships. Get to know other creators in your niche and connect with them on social media. Attend industry events and workshops. The more people you know, the more likely you are to find talented collaborators.
- Use the right tools. There are a number of online platforms that can help you manage your finances and collaborate with others. Stir is one such platform that can help you track your revenue, pay your collaborators, and share analytics.
Once you’ve found the right collaborators and the right tools, you’re well on your way to building a successful production team. Here are a few additional tips from Jackson Williams:
- Be transparent with your collaborators. Let them know what your budget is and what you expect from them. This will help to avoid any misunderstandings down the road.
- Give credit where credit is due. Make sure to give your collaborators credit for their work on your content. This will help to build trust and goodwill.
- Celebrate successes together. When your content is successful, be sure to celebrate your collaborators’ contributions. This will show them that you appreciate their hard work.
