How do you build a team as a content creator? With the challenges of ever evolving platforms, new formats of content and more and more ways to make incremental revenue, many creators I speak to are finding their time is getting spread thinner and thinner and they don’t have time for what they enjoy most. 

In the latest episode of the Business of Creators podcast Ian speaks with Jackson Williams, who is leading Creator Partnerships at Stir

Jackson explains how top creators like Airrack and Ryan Trahan are using Stir to enable their production teams to participate in the revenue from each video. Jackson also shares lots of other advice for building a team. 

  • Stir is a platform that helps creators manage their finances, collaborate with others, and grow their businesses.
  • The platform includes two core products: Splits and Pay. Splits allows creators to share revenue with collaborators, and Pay allows creators to make payments to others.
  • Stir is designed to be creator-friendly and affordable. There are no fees for using Splits or Pay, and the platform handles all tax compliance and reporting.
  • Stir is still in its early stages, but it has the potential to revolutionize the way creators manage their businesses.

Here are some additional details from the discussion:

  • Jackson Williams said that he believes the creative economy is inherently a multiplayer world. He argued that creators need to collaborate with others in order to reach their full potential.
  • Williams said that Stir is designed to make it easier for creators to collaborate. He pointed to the Splits product as an example, which allows creators to share revenue with collaborators on a video-by-video or series-by-series basis.
  • Williams also said that Stir is designed to be affordable for creators. He pointed out that there are no fees for using Splits or Pay, and that the platform handles all tax compliance and reporting.