The Grammy-nominated artist is reinventing her influence through two bold ventures: Dream Vault, a crowdfunding platform for creators and communities, and Mother, a meme coin project shaking up crypto culture.
Iggy Azalea isn’t just remixing pop and hip-hop anymore — she’s remixing the rules of the creator economy.
Once best known for chart-topping singles and viral videos, Azalea is now channeling her entrepreneurial drive into building platforms that fuse creativity, community, and commerce. In a recent interview with The Business of Creators, she opened up about Dream Vault — a new platform designed to help people fund their ambitions — and Mother, a meme coin that’s part internet chaos, part crypto education.
The through-line in both projects? Community.
“Dreams don’t happen solo. They take community.”
Azalea is betting that the next wave of creator success won’t come from just content — it’ll come from connection.
From Billboard Charts to Dream Builders: Why Iggy Built Dream Vault
Dream Vault started with a simple insight: fans can be more than followers — they can be collaborators.
Azalea recalls moments in her career when fans rallied around her with surprising commitment. They bought billboards. They handed out flyers. They showed up.
“I just always thought to myself, wow — people believe in something so much that they want to help in any which way,” she said. “That got me thinking about how to harness that for creators.”
Dream Vault isn’t your typical crowdfunding platform. It’s designed not only for artists and influencers but also for anyone with a dream — from aspiring filmmakers to friends planning a group vacation.
Unlike platforms that focus solely on fundraising, Dream Vault is being built with a social layer in mind. Azalea emphasized the importance of interaction and engagement, aiming to make it a space where dreamers and their supporters can build lasting connections.
“There’s not a lot of reason for time spent on most crowdfunding platforms,” she explained. “I want Dream Vault to feel like a social hub, not just a transaction.”
Dream Vault will also include a Dreamer Fund, seeded with a portion of platform fees, to directly support standout projects.
Inclusive by Design: A Platform for Everyone
One of Azalea’s guiding principles for Dream Vault is inclusivity.
“Everybody has a dream,” she said. “I don’t want it to be pigeonholed as a platform just for TikTok influencers or musicians.”
From photographers in need of new gear to sports creators building courts for kids — even someone wanting help funding a wild birthday trip — Dream Vault welcomes all types of goals, serious or silly.
She’s also hands-on as the platform’s creative director, shaping everything from visual design to copywriting and user flow.
“Creativity bleeds into functionality,” she said. “I’ve realized that to make it feel good for users, you have to think creatively about how it works, not just how it looks.”
Enter Mother: Meme Coin as Community Catalyst
Dream Vault isn’t Azalea’s only experiment with digital platforms. In parallel, she’s launched Mother, a meme coin built on Solana — a project that’s part satire, part serious play in onboarding new users into crypto.
“Mother is chaotic and fun,” she said. “It’s about bringing people into crypto in a way that’s engaging, not extractive.”
While headlines may fixate on meme coin absurdity, Azalea is focused on something deeper: the role of community in Web3.
“Community is the number one driver of all these projects,” she emphasized. “You can’t really understand that unless you’re inside the Telegram chats and the Discords.”
Unlike many celebrity crypto projects that fizzle out after a cash grab, Azalea is trying to set a different standard — one where stars add value rather than just siphon it.
“I might be one of the only people that’s actually come in and done it properly,” she said. “There are so many ways celebrities could use tokens to deepen engagement — from meet-and-greets to concert access — but most aren’t thinking that far ahead.”
Lessons for Creators: Be Real, Be Present
When asked about advice for creators, Azalea’s message was simple: authenticity wins.
“Don’t keep a gate between you and your community,” she said. “There is no road map — just be yourself and do what feels right.”
That ethos applies both to social media and business models. While many creators look for the next growth hack or platform trend, Azalea is investing in building trust and infrastructure that lasts.
Twitter, she noted, was the foundation of her career — and still is.
“If I didn’t have Twitter, I would not have a career. That’s just that,” she said.
Whether through Dream Vault or Mother, she’s leaning into her community-first instincts — and showing other creators how to turn fans into allies, and moments into movements.
What’s Next: Chaos, Crypto, and Crowdfunding Dreams
Azalea is quick to note that both Dream Vault and Mother are just getting started. Future versions of Dream Vault may include richer profiles, new ways for creators to give back, and even deeper social features.
“In five years, I hope it has a much more robust social element,” she said. “Because community is such a big part in success.”
As for Mother?
“Lots of chaos to come,” she laughed.
In a creator economy that often chases the next viral moment, Iggy Azalea is taking the long view — building tools, not just trends. And for anyone chasing a dream of their own, that might just be the most powerful remix yet.
