Minecraft is one of the most popular video games in the world, with over 140 million monthly active users. This popularity has created a massive market for creators and brands who want to reach this audience.
One company that is capitalizing on this market is Senior Studios – a gaming service provider that specializes in creating custom Minecraft experiences for creators and brands. The company has worked with some of the biggest names in Minecraft, including the Sidemen and LazarBeam.
In this latest episode Melvin Hedlund from Senior Studios and Ian talk about the huge impact that Minecraft continues to have on the creator economy. Melvin is just 19, yet in 2022 his company worked on more than 3000 projects in this booming industry.
In addition to working with creators, Senior Studios also works with brands. The company has created custom Minecraft experiences for brands such as Nike, Coca-Cola, and Pepsi. These experiences have helped brands to reach a new audience of young people who are passionate about Minecraft.
