In a recent conversation with Jordi van den Bussche, a successful YouTuber and entrepreneur, he shared his thoughts on the future of the creator economy and the potential of virtual influencers.
Van den Bussche believes that virtual influencers have the potential to revolutionize the creator economy. He argues that they are more consistent, engaging, and cost-effective than human influencers.
“Virtual influencers can create content 24/7,” van den Bussche said. “They never get tired, they never get sick, and they never have bad hair days.”
Virtual influencers can also be customized to appeal to specific audiences. For example, a brand could create a virtual influencer that is the perfect embodiment of its brand values.
“They are the perfect solution for brands that want to create consistent, engaging, and cost-effective content.”
Here are some of the key benefits of virtual influencers:
- Consistency: Virtual influencers can create content 24/7, which means that brands can always have fresh content on their channels.
- Engagement: Virtual influencers are often more engaging than human influencers, as they can be customized to appeal to specific audiences.
- Cost-effectiveness: Virtual influencers are much cheaper to produce than human influencers.
Of course, there are also some challenges associated with virtual influencers. For example, they can be seen as being less authentic than human influencers. However, van den Bussche believes that these challenges are outweighed by the benefits.
If you are a brand that is looking to create content for your social media channels, you should consider using a virtual influencer. Virtual influencers can help you to reach a wider audience, create more engaging content, and save money.
