This episode explores the concept of investing in creators, a new fund that facilitates equity deals between startups and influential individuals, such as creators, celebrities, athletes, and actors.
Influencer Capital enables startups to partner with well-known figures, putting their products or services in front of millions of consumers in exchange for equity. Scott van den Berg, shares insights into why startups should consider equity deals with influencers and how to structure such agreements.
Scott’s journey in the startup world began at a young age, and he later ventured into investment banking, helping European startups raise capital from US investors. He identified the potential of equity deals and founded influencer capital.
The company bridges the gap between startups and influential individuals, leveraging their networks and expertise to foster authentic partnerships.
Scott emphasizes the importance of education and collaboration in navigating the influencer marketing industry. He highlights the complexity of equity deals, including valuation, legal considerations, and aligning incentives between startups and influencers.
Influencer Capital focuses on investing in “Instagrammable products” and startups with a strong celebrity market fit. They conduct due diligence on potential investments, assessing factors such as product-market fit, team experience, and growth potential.
Scott discusses the challenges and opportunities in influencer marketing, emphasizing the need for clear deliverables, risk management, and establishing authentic relationships between brands and influencers.
Scott’s vision for Influencer Capital includes expanding into angel syndicates and venture studios, investing in and incubating celebrity-backed brands.
He predicts that more companies will hire creators in-house to produce content, leveraging their influence to reach audiences effectively.
