In a recent episode of the Business of Creators podcast, Ian Shepherd spoke with Zeev Farbman, CEO and founder of Lightricks – a company that develops mobile apps for content creation, including Facetune, Videoleap, and Photoleap. In the podcast, Farbman discussed the company’s history, its products, and its vision for the future of content creation.
Farbman started Lightricks in 2011 with a group of friends who were doing PhD research in computer graphics and image processing. The company’s first product was Facetune, which allows users to edit their selfies in a variety of ways. Facetune quickly became popular, and it helped to establish Lightricks as a leader in the mobile content creation market.
In 2014, Lightricks released Videoleap, a video editing app that allows users to create professional-quality videos on their mobile devices. Videoleap has also been a success, and it has helped to expand Lightricks’ reach into the video editing market.
In 2017, Lightricks released Photoleap, a photo editing app that offers a more advanced set of features than Facetune. Photoleap has been praised for its powerful tools and its user-friendly interface.
Farbman believes that Lightricks is well-positioned to continue to grow in the years to come. He noted that the demand for mobile content creation tools is only going to increase, and that Lightricks has a strong portfolio of products that can meet the needs of creators of all levels. Lightricks is committed to working closely with creators to develop new products and features that meet their needs.
Farbman also discussed light tricks’ vision for the future of content creation. He believes that the future of content creation will be increasingly collaborative, and that creators will need to use a variety of tools to produce high-quality content. He also believes that creators will need to be more strategic about how they market their content.
