100 Thieves is a gaming organization that is quickly becoming one of the most influential companies in the industry. Founded in 2016 by Matthew “Nadeshot” Haag, 100 Thieves has teams competing in a variety of games, including League of Legends, Fortnite, and Call of Duty. The company also has a successful apparel line and a growing content creation business.

In recent years, 100 Thieves has made a number of strategic moves that have positioned it as a leader in the gaming industry. In 2021, the company raised $60 million in Series C funding, which it used to expand its operations and acquire the peripherals company Highground. 100 Thieves has also signed some of the biggest names in gaming, including Valkyrae, CouRageJD, and Nadeshot himself.

In this episode of the Business of Creators podcast, Ian speaks with James Davidson, the Director of Talent Strategy at 100 Thieves. He is responsible for identifying, recruiting, and managing the company’s content creators. James has a deep understanding of the gaming industry and the needs of content creators. He is also a gifted communicator and negotiator, which has helped him to build strong relationships with some of the biggest names in gaming.

In his role, James works closely with the company’s other departments to ensure that content creators are aligned with 100 Thieves’ brand and goals. He also helps to develop strategies for growing the company’s content creation business. James is a key member of the 100 Thieves team and is playing a major role in the company’s success.

What makes 100 Thieves so successful is its focus on creating a unique and engaging brand experience for its fans. The company’s apparel line is popular with gamers of all ages, and its content creators produce high-quality videos that are both entertaining and informative. 100 Thieves also hosts a variety of events and activations that bring its fans together.

As the gaming industry continues to grow, 100 Thieves is well-positioned to become one of the biggest brands in the world. The company has a clear vision for the future, and it is backed by a team of experienced and passionate individuals. 100 Thieves is the future of gaming, and it is only just getting started.

Here are some takeaways on 100 Thieves from the conversation:

  • The company is led by a strong and visionary founder in Matthew “Nadeshot” Haag. Nadeshot is a former professional gamer who understands the gaming industry inside and out. He is also a gifted marketer and communicator, which has helped him to build 100 Thieves into a household name.
  • 100 Thieves has a unique and authentic brand identity. The company’s apparel line is stylish and edgy, and its content creators are some of the most popular in the world. 100 Thieves is not afraid to be different, and this has helped it to connect with a large and passionate audience.
  • 100 Thieves is constantly innovating. The company is always looking for new ways to engage its fans and grow its business. This has led to some bold moves, such as the acquisition of Highground. 100 Thieves is not afraid to take risks, and this is what will help it to stay ahead of the competition.