Mateo Price was the founder of AMA, an analytics agency that helps video creators grow their audiences and build more engaged communities, acquired by Jellysmack. He’s now working on Special Projects with none other than Mr Beast.
In this interview with Ian Shepherd, Mateo shares his insights on the most important metrics for creators to monitor, common mistakes that creators make when interpreting their own data, and the importance of thumbnails and titles in the success of videos.
Key Takeaways
- The most important metrics for creators to monitor are views, impressions, click-through rate, and retention.
- Creators should avoid over-analyzing their data, especially when they are just starting out.
- It is important to factor in the length of a video when interpreting watch time metrics.
- Thumbnails and titles are essential for attracting new viewers to a video.
- Creators should make sure their thumbnails are eye-catching and their titles are clear and concise.
Mateo’s Recommendations for Creators
- Focus on creating high-quality content that your audience will love. This is the most important factor in growing your audience.
- Use data to inform your content strategy. Pay attention to what types of videos are performing well and what your audience is responding to.
- Experiment with different thumbnails and titles. See what works best for your audience and what gets them to click on your videos.
- Promote your videos on social media and other platforms. Get the word out about your content and let people know why they should watch it.
Mateo’s advice for aspiring creators is to start creating content that you are passionate about. If you’re not enjoying yourself, it will show in your work. He also encourages creators to be patient and persistent. It takes time to build a successful audience, but it is definitely possible with hard work and dedication.
